Strong title right? The post isn't going to live up to the hype - sorry.
Anyway, as the six of you know, (the readership is growing by the SECOND), I work for the RUN NYC program, which is Nike's running program in New York City. I've put my time in on the bottom rung of all the programs, checking runners in at Run Club, freezing my arse off in February at the Runners' Station, doing bag check at Bridge Runners, putting in 30 straight hours on multiple event days, trekking up and down the east coast in the mobile van, and every other level of insignificant, significant, and magnificent task that's lead to the program kicking names and taking ass.
So I'm understandably protective of my runners, my programs, and my brand, in a very momma bear kinda way - beautiful to look at but get near my cubs and I'll gouge your fricken eyes out. Test me. I dare you.
So when blogs and message-boards started blowing up post Human Race about some of the difficulties on the course, I was pretty mindful of the responses. Granted, things weren't exactly peach pie out on Randall's, but all things considered it was hardly the worst thing that's happened in the history of the sport. I held my tongue.
And then this thread happened over at blogtastic NYC Blog Overlord Brian's Internal Pigdog. I've been reading over there for a while due to the fact my Runners' Station has come up in a post. And again when there was a SportBand debate. But I felt some of the comments here fell along an interesting line of Nike bashing that's apparently still pretty prevalent.
I'm of the belief that not every shoe is for everyone, but the Bowerman Series is on par with anything on the market. Trust me. I've done the trials, worn the shoes, heard the feedback, and I speak the truth. But Nike continues to fight the perception (based largely on mistakes in their not so distant past), that they make shoes with style not substance. Just no longer a true story.
And that's where I come in. RUN NYC is single handedly erasing these misconceptions by taking the product to the runners, listening to the reasons that Nike is too narrow, not stable enough, not flexible, not light, catches fire when bumped, etc., and saying, "Just try it." The results are incredible, and a quick look at the feet at the Run Club are proof the approach works. Once runners stop yapping about why they don't like Nike, and actually try them, the perception changes. They're no longer super narrow in the forefoot, the natural motion technology designed into the forefoot creates a very flexible and responsive ride, the Cushlon in the Vomereos is the softest substance known to man. The hits just keep coming.
So for all the naysayers and haterade drinking sheep sporting your 2100s, claiming no real runners rock the swoosh, come out to Niketown on Tuesday or Thursday night at 6:00PM or Saturday mornings at 8:30AM. Give me a chance to strap you into something that isn't an Air Max 360 or Shox, and give the ORIGINAL running brand the chance to show you their back. It's free, and it comes with a side of pineapple.